When the market is active, enquiries come in faster than any team can handle manually. A lead submits on a Friday evening. Nobody sees it until Monday. By then they've already viewed a property with someone else.
It's not a people problem. It's a systems problem. High demand exposes the gap between when a lead arrives and when someone actually responds — and in real estate, that gap is where deals are lost.
We've seen it across agencies of every size. The ones winning aren't necessarily the best marketers. They're the ones who respond first, follow up consistently, and never let a lead go cold by accident. That's what we build.